Alpenglow Opening Night: A Holiday Market at Amarah

Friday, November 20 · 5–8 PM · 954 Brookline Blvd

This winter, Amarah is traveling to Zermatt, Switzerland. It’s a little car-free village at the foot of the Matterhorn, where the chalets glow, the cocoa is serious, and the mountain turns pink at sunrise. That light is called alpenglow, and it’s the name of our new winter collection.

Join us on Pink Friday as we open the season with a holiday market. Expect Fair Isle knits, cozy stripes, tartan, and a little gold: gifts for the people you love, and maybe one or two for you.

We’ll have cheese fondue bubbling all night, chocolate fondue for dessert, and our Alpenglow Spritz, made with sparkling rosé and elderflower and as pink as the Matterhorn at sunrise.

Pink Friday is all about shopping small before the Black Friday rush, so come support local, woman-owned…